Moose Hide Campaign

The Moose Hide Campaign was founded in B.C. more than a decade ago as a grassroots movement to inspire Indigenous and non-Indigenous men and boys, and all Canadians, to commit to taking actions against domestic and gender-based violence. You can learn more about the issues on the Campaign website. 

JIBC supports different ways for our community to get involved during the campaign month, and also throughout the year. 

Wear the moose hide pin to show solidarity.

The Moose Hide Campaign Day is observed annually in May. In many Indigenous cultures, moose hide is medicine and wearing the Moose Hide Campaign pin is like medicine for our society. Wearing the moose hide pin can spark a conversation and symbolizes your commitment to honour, respect and protect the women and children in your life and to speak out against domestic and gender-based violence. Moose hide pins are available at no charge at the JIBC Library and the security desk in the Atrium at New Westminster campus.

Pledge to end violence. 

From May 13 to 16, 2024 you are invited to make your own pledge, and share it on social media with our community.

• Pledge to take action to help end violence against women and children. Highlighting your own commitment helps to raise awareness of this important issue, sparking conversations and creating meaningful change.
• Take a selfie of yourselves wearing the moose hide pin and share it, along with your pledges, on social media on Moose Hide Campaign Day, Thursday, May 16, 2024. Tell us why making the pledge and wearing the pin matters.
• Include the hashtags #MooseHideCampaignDay, #MooseHideCampaign, #Reconciliation.
• Tag us (at Instagram - @justiceinstitutebc / Facebook - @Justice Institute of British Columbia: JIBC / Twitter - @JIBCnews / LinkedIn - @Justice Institute of British Columbia) so we can like and share!

Participate in virtual or in-person programming.

Strengthen your commitment to the Moose Hide Campaign and Truth and Reconciliation by taking in some or all of the online and in-person events taking place in Victoria on May 16 starting at 7 a.m. PST. These include a livestream with a keynote speaker, messages from Raven Lacerte, ceremonies, workshops and more information on how we can all work together to end gender-based violence in Canada. Visit the campaign site for information and registration.

For more information on the Moose Hide Campaign or to explore ways to bring Truth and Reconciliation into your teaching and learning, contact the Office of Indigenization at Indigenization@jibc.ca to start a conversation.