About the Event

The Moose Hide Campaign started more than 10 years ago in B.C. as an Indigenous-led grassroots movement to engage men and boys in a conscious effort to end violence towards women and children.

Make a pledge to end violence.

Share your pledge to end violence and us know why you are wearing a moose hide pin. Here's how it works:

  • On May 16, Moose Hide Campaign Day, take a selfie with the pin and post on social media to share why you wear it, your own pledge to take action, and why it matters. Tell us in the text of the post, record a short video or even add a written sign.
  • Add your voice to the movement by adding the hashtags #MooseHideCampaignDay #MooseHideCampaign #Reconciliation
  • Tag us on Instagram @justiceinstitutebc, Facebook @Justice Institute of British Columbia: JIBC, X (Twitter) @JIBCnews, or LinkedIn @Justice Institute of British Columbia so we can like and share!

Participate in virtual or in-person programming.

Strengthen your commitment to the Moose Hide Campaign and Truth and Reconciliation by taking in some or all of the online and in-person events taking place in Victoria on May 16 starting at 7 a.m. PST. These include a livestream with a keynote speaker, messages from Raven Lacerte, ceremonies, workshops and more information on how we can all work together to end gender-based violence in Canada. Visit the campaign site for information and registration.

Show your support for this important and impactful campaign!