April van Ert joined JIBC in April 2023 with more than 10 years of strategic marketing and communications experience with particular expertise in leading organizational rebranding and team development in complex multi-stakeholder environments. She also brings proven experience in advancing organizations’ government relations priorities through multi-channel stakeholder engagement and media relations strategies. Before joining JIBC, she served as Executive Director, Communications, Marketing & Government Relations at Langara College.
Ms. van Ert’s previous work encompassed a variety of sectors, including roles with the BC Real Estate Association, Coast Mental Health, Coast Capital Savings Credit Union, the University of British Columbia’s Faculty of Arts, the Laura Ballance Media Group, and work in journalism including with the Wall Street Journal and the Luxembourg News.
She holds a Bachelor of Arts from the University of Victoria, a post-graduate diploma from the London School of Journalism, and is a Certified Leadership Coach.